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Meet KEVIN PATSEL: Sales Manager, VANGUARD PROPERTIES, Marin County

LeverageRE

Get to know Kevin Patsel, Sales Manager of Leverage Partner Vanguard Properties in Marin County, California, USA.

What was your vision in stepping into leadership at Vanguard Properties, Marin?

Having been in a management position in the Marin real estate market for the past 10 years, I’ve been able to compare brokerages and styles of management.  The one lesson I have learned and take to heart every day is that the agents are my clients.  It’s my job to make sure they have what they need, are encouraged to do their best every day and supported in a way that allows them to work at their maximum capacity.  One of my favorite realtors in Marin County shared with me early on that the key to a good manager is to treat your agents like prized race horses.  Take care of the stables, make sure the horses are watered, fed and happy and you’ll produce winners!   The happy part, I believe, comes from creating a culture that is supportive and collaborative — a culture in which agents are proud of their work product, their company and their fellow agents.  The environment has to be a positive one, in every possible way.  Integrity is critical.

Meet Kevin Patsel - Vanguard Properties

Can you describe a significant turning point in your career?

When I first took on a management position, I was astonished by the many ways a deal could sour just in the way an issue — large or small — was handled.  What really clicked for me was the realization that not every problem is a crisis.  There’s a lot of emotions and drama already in selling real estate… there’s no need for agents to fuel that fire.  Setting expectations up front is incredibly effective in managing a potential crisis.  I mean, we all hit roadblocks along the way, but it’s how you deal with those obstacles that really speak to your character and integrity.   By and large, my agents are problem-solvers which makes managing conflict and issues a much easier process resulting in a much more positive outcome.  This solution-oriented culture has truly contributed to a smoother, more harmonious operation.

How has technology, social media and online marketing changed and/or impacted your approach to business?

It’s everything!  You can’t just rely on one form of communication these days, and fortunately, technology provides us with many platforms.  In-person still rules, but there’s so much to learn from social media and the internet that goes well beyond news.  Email helps us keep the flow of business moving, allowing us to share and store important information about our profession.  Texts are a more efficient way of getting a quick answer or making an immediate connection.  Social media helps us gauge our social environment, keeping tabs on our communities’ changing priorities, preferences and opinions.  It’s like “group think” … we stay connected in a way that’s meaningful and I think that helps us relate better with our clients and the public.

Meet Kevin Patsel - Vanguard Properties

What do you love most about working and living in Marin County?  

For those not familiar with Marin County, it’s a very special place to live.  From afar it’s known for its liberal viewpoints, hot tubs and the hippy dippy 70s, but Marin County is so much more.  Only minutes from San Francisco, yet a world away, Marin is blessed with natural beauty — redwoods, estuaries, farmlands, views and, of course, Mt. Tam.  Marin communities are decidedly unpretentious, despite one of the highest per capita incomes in the U.S.  From a real estate perspective homes may not appear as grandiose or palatial as some other wealthy areas, but inside they can be quite elaborate, if not sometimes purely simple.  It’s usually an education for buyers coming from outside of the market — prices seem out of whack with what you’re getting for your money… but, those same buyers are Marin converts a few years down the road and totally understand the true value of living here in Paradise.  There is a high premium to living amongst unspoiled landscapes and nature, so residents tend to accept a little funkiness in their dwellings, as long as it’s in the right neighborhood or in close commuting proximity.  After all, we do spend a lot of time outdoors!  The houses are diverse in style from mid-century modern, to classic bungalows to the quintessential Marin craftsman.  It’s a great market to sell homes, and an even better one to live!

How do you think your colleagues would describe you?  

Calm and collected. Fair. Decisive. Fun. I throw good parties.

What is your daily “must-do”?

My day doesn’t officially begin until I have read the San Francisco Chronicle cover to cover.  It’s my way of catching up, staying current and keeping a pulse on the market.  Granted, I get a lot of news and up-to-the-minute reports throughout the day online, on the radio or on TV, but I feel like all the real important stuff worth knowing (and ultimately that impacts our business) ends up in the daily newspapers.

Leverage Global Partners is proud to have Kevin Patsel and the team at Vanguard Properties as our partners in the network.  

  • Partner:
  • Vanguard Properties

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What was your vision in stepping into leadership at Vanguard Properties, Marin?


Having been in a management position in the Marin real estate market for the past 10 years, I’ve been able to compare brokerages and styles of management.  The one lesson I have learned and take to heart every day is that the agents are my clients.  It’s my job to make sure they have what they need, are encouraged to do their best every day and supported in a way that allows them to work at their maximum capacity.  One of my favorite realtors in Marin County shared with me early on that the key to a good manager is to treat your agents like prized race horses.  Take care of the stables, make sure the horses are watered, fed and happy and you’ll produce winners!   The happy part, I believe, comes from creating a culture that is supportive and collaborative — a culture in which agents are proud of their work product, their company and their fellow agents.  The environment has to be a positive one, in every possible way.  Integrity is critical.


Meet Kevin Patsel - Vanguard Properties


Can you describe a significant turning point in your career?


When I first took on a management position, I was astonished by the many ways a deal could sour just in the way an issue — large or small — was handled.  What really clicked for me was the realization that not every problem is a crisis.  There’s a lot of emotions and drama already in selling real estate… there’s no need for agents to fuel that fire.  Setting expectations up front is incredibly effective in managing a potential crisis.  I mean, we all hit roadblocks along the way, but it’s how you deal with those obstacles that really speak to your character and integrity.   By and large, my agents are problem-solvers which makes managing conflict and issues a much easier process resulting in a much more positive outcome.  This solution-oriented culture has truly contributed to a smoother, more harmonious operation.


How has technology, social media and online marketing changed and/or impacted your approach to business?


It’s everything!  You can’t just rely on one form of communication these days, and fortunately, technology provides us with many platforms.  In-person still rules, but there’s so much to learn from social media and the internet that goes well beyond news.  Email helps us keep the flow of business moving, allowing us to share and store important information about our profession.  Texts are a more efficient way of getting a quick answer or making an immediate connection.  Social media helps us gauge our social environment, keeping tabs on our communities’ changing priorities, preferences and opinions.  It’s like “group think” … we stay connected in a way that’s meaningful and I think that helps us relate better with our clients and the public.


Meet Kevin Patsel - Vanguard Properties


What do you love most about working and living in Marin County?  


For those not familiar with Marin County, it’s a very special place to live.  From afar it’s known for its liberal viewpoints, hot tubs and the hippy dippy 70s, but Marin County is so much more.  Only minutes from San Francisco, yet a world away, Marin is blessed with natural beauty — redwoods, estuaries, farmlands, views and, of course, Mt. Tam.  Marin communities are decidedly unpretentious, despite one of the highest per capita incomes in the U.S.  From a real estate perspective homes may not appear as grandiose or palatial as some other wealthy areas, but inside they can be quite elaborate, if not sometimes purely simple.  It’s usually an education for buyers coming from outside of the market — prices seem out of whack with what you’re getting for your money… but, those same buyers are Marin converts a few years down the road and totally understand the true value of living here in Paradise.  There is a high premium to living amongst unspoiled landscapes and nature, so residents tend to accept a little funkiness in their dwellings, as long as it’s in the right neighborhood or in close commuting proximity.  After all, we do spend a lot of time outdoors!  The houses are diverse in style from mid-century modern, to classic bungalows to the quintessential Marin craftsman.  It’s a great market to sell homes, and an even better one to live!


How do you think your colleagues would describe you?  


Calm and collected. Fair. Decisive. Fun. I throw good parties.


What is your daily “must-do”?


My day doesn’t officially begin until I have read the San Francisco Chronicle cover to cover.  It’s my way of catching up, staying current and keeping a pulse on the market.  Granted, I get a lot of news and up-to-the-minute reports throughout the day online, on the radio or on TV, but I feel like all the real important stuff worth knowing (and ultimately that impacts our business) ends up in the daily newspapers.


Leverage Global Partners is proud to have Kevin Patsel and the team at Vanguard Properties as our partners in the network.  


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Vanguard Properties is the exclusive representative for Leverage Global Partners in Marin County, California, USA.



For close to 30 years, Vanguard Properties has offered impeccable service to buyers and sellers throughout the Bay Area. 



We are proud of our team of professionals, who are service-driven and passionately share in your goal to find the home that’s right for you in the manner that fits your lifestyle.



COMMITMENT



At Vanguard, we stake our reputation on every relationship we create. Your unique client experience will be built on the high degree of professionalism and on our commitment to delivering service tailored to your individual needs, at every point of contact. With Vanguard by your side, you can feel confident that all aspects of your development are in good hands. We are proud to have provided developers with expert service for over twenty years now, including buyer insights that come by working with discerning buyers in highly dynamic markets. But we are only as good as the service we offer to the valued clients we work with today. They demand nothing but the best. Fortunately, we're in a position to deliver.



DISTINCTION VVanguard brings exceptional homes to market, consistently and with outstanding results, under the guidance of some of the most respected professionals in the business. Our founder, James Nunemacher, is within the top 1% of real estate sales in the nation, and an acknowledged expert in the market. His exacting standards set the tone for everything we do. Simply put, no one is more qualified than Vanguard. This was true when we opened for business selling residential real estate. It has never been truer today, as our services have grown to encompass every aspect of the process of developing and marketing the most sought-after homes and developments in one of the most competitive markets.



SERVICE Vanguard understands what discerning buyers and sellers are looking for, and equally importantly, what they are not. As your trusted partner, we will review and advise on every aspect of your home, from floor plans to finishing touches. Our instinct for detail may result in suggestions that surprise you.



MARKETING Quality homes may be timeless. Marketing, however, demands the ability to match the leading-edge of customer expectations and stay several steps ahead of your competition. Vanguard's leadership is no more obvious than in the field of marketing. We will develop fresh, innovative strategies for you, incorporating a keen sense of brand-identity and integrating the technology that drives the housing market today. Your home is much more than simply brick and mortar. It is an investment upon which you expect the highest returns. With Vanguard's marketing acumen you can be confident that your home-buying audience is appropriately targeted and your return on investment is fully realized.


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